OpenAI launches Businesses in ChatGPT beta
OpenAI is introducing business profiles, product feeds, aggregated analytics and, in the US, separate Business Agents for customer questions.
On November 10, OpenAI launched the beta program Businesses in ChatGPT. The new features are intended to let companies manage their presence on ChatGPT, add product information and track selected aggregate metrics. A separate conversational Business Agent is also available for some e-commerce companies and online services in the US.
Businesses in ChatGPT brings business profiles and product feeds
The program is built around Business Hub. An eligible company can claim its profile there and, after verification, edit information about itself. It can also add product feeds, including pricing and offer availability.
OpenAI says the hub will provide aggregated data on interactions, such as the number of mentions of a company, clicks to its website and the topics through which users discover it. The company also states that it does not provide businesses with ChatGPT users’ conversations.
The feature therefore connects AI answers with information that a company can manage on an ongoing basis. For product listings, this could mean using more up-to-date information about price or availability if the business provides it in the feed.
Business Agents are currently intended for US companies
Eligible e-commerce companies and online services in the US can create a Business Agent. It is a separate channel intended to answer customer questions. According to OpenAI, conversations with the agent will be clearly labeled and separated from ChatGPT’s own answers.
This separation is important in part because companies can sponsor their Business Agent as an advertising destination in ChatGPT. Sponsored placements are supposed to be labeled and should not be mixed with answers generated by ChatGPT.
OpenAI has not yet published a detailed description of the specific verification methods or all eligibility criteria for individual companies and markets. The precise rules for product feeds and measures against misleading information in profiles also remain unclear.
Why Businesses in ChatGPT matters
The new feature expands ChatGPT toward searching for and discovering companies and products. Businesses receive their own profile, analytics and the ability to communicate with customers through a separate agent, although Business Agents remain available only on a limited basis in the US.
For users, distinguishing between an independent ChatGPT answer, information supplied by a company and a sponsored interaction will be important. OpenAI states that it will separate and label these types of content.
The coming months will show whether Business Agents expand beyond the US and into additional business categories. It will also be worth watching how sponsored agents are labeled in the interface and independent data on whether the feature affects traffic to company websites or user behavior during purchasing decisions.
Sources
- OpenAI – Officially confirms the beta launch of Businesses in ChatGPT, Business Hub features, aggregated metrics, separate Business Agents, availability for eligible companies in the US and agent sponsorship.
- TechCrunch – Independently describes the new business profiles, analytics features and limited availability of specialized business agents.
Verified and updated: November 11, 2026 15:28
