Google Is Reportedly Testing Flipkart Purchases Through Gemini in India, TechCrunch Says

Purchases from Flipkart through Gemini reportedly appeared for some users in India. On September 26, TechCrunch reported observing a “Buy” button for selected Flipkart products in Google’s Gemini and AI Mode services. Neither Google nor Flipkart publicly confirmed Flipkart’s specific involvement.

A Google spokesperson told TechCrunch only that the company is continually testing features designed to help people discover and connect with businesses. The spokesperson provided no further details about the test’s scope, technical operation, or partners. Flipkart did not publicly confirm its specific involvement.

Purchases from Flipkart suggest buying directly from search

If TechCrunch’s observation reflects how the test works, users may be able to move from a product recommendation to the option to purchase directly from an AI interface for some listings. However, it remains unclear whether the entire purchase is completed within Google’s environment or whether it involves an embedded or follow-on Flipkart process.

It has also not been confirmed which product categories the test covers, how many users have access to it, or whether it will expand across India. Citing anonymous sources, TechCrunch reported the possibility of a broader launch in October, but this information has not been independently confirmed.

Google has already introduced shopping features in India

The test would build on shopping options that Google is expanding in the country. The official Gemini help page states that shopping is available in India with eligible merchants. Selected items can be purchased directly in the chat interface through Google Pay.

In April 2026, Google also announced expanded shopping features for Gemini and AI Mode in India. These included product listings, prices, comparisons, and information about where to buy. However, those announcements alone do not confirm a specific connection with Flipkart.

For Google, a potential expansion would represent another step from searching for and comparing products to facilitating orders within an AI interface. For Flipkart, the integration could provide another sales channel. However, publicly available information so far does not establish the payment rules, data processing, returns, or division of responsibility for an order.

What will be important to watch

• whether Google or Flipkart explicitly confirms the partnership and test parameters,
• whether Google announces broader availability of the shopping feature in India,
• how payment terms, data protection, returns, and responsibility for orders will be described.

For now, this is a limited observation, not a confirmed nationwide launch of the service. Google’s official materials confirm the general availability of shopping through Gemini with eligible merchants in India, but not Flipkart’s specific involvement.

Verified and updated: 09/27/2026 06:24